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Master of Social Informatics

The Master’s program of Social Informatics (MSI) is designed to prepare students for emerging professional careers. It deals with the challenges and opportunities of an increasingly digitalized and data-driven world. With social media and Internet services becoming the key drivers of social development, graduates of social informatics play a significant role in the analysis, design, evaluation, and management of services generated by the ubiquitous presence of information and communication technologies across various social domains.

The MSI program caters for students who would like to contribute to shaping the digital future by having an inter-disciplinary understanding of existing and emerging technologies. Students will gain the ability to design digital devices and online services, and assess their impact on individuals and commercial and public organizations with state-of-the-art statistical and computational methods. The MSI program caters for students with a wide variety of backgrounds and undergraduate degrees: from sociology, psychology, business and marketing, media and communications to statistics, computer science and engineering.

The MSI program is highly interdisciplinary and flexible, giving students a unique opportunity to satisfy their personal interests, while providing them with a solid foundation of core knowledge. During the two-year MSI program, students undertake core courses on data analytics and statistics, social science methods, project management, and internet studies. In addition, students tailor their degree program by attending courses as part of one of the two study modules: Data Analytics (DA) and Digital Services Design (DSD). DA courses focus on big data and network analysis, statistical programming, and online research methods, whereas DSD courses teach how to design user-friendly digital services, evaluate user experience, market digital innovations, and create and manage online content. A distinctive feature of the MSI program is the integration of conceptual knowledge with practical experience. In the second study year, students must earn credits by taking part in an internship at a company. In addition, many courses host guest speakers and/or run hands-on projects where students work in collaboration with real-world local clients. Through such practical engagement in entrepreneurial environment, students will gain a solid foundation to further their careers anywhere in the world.

Students of the MSI program can upgrade their studies by participating in international partnering programmes (Erasmus or Double-degree programme) offered by the Faculty of Social Sciences of the University of Ljubljana. The MSI program provides an ideal basis to continue studies at a PhD level.

Short course content description       More about Double-degree programme 


Student Affairs Office: 

Programme Coordinator:
Dr. Andraž Petrovčič


Quick facts

Type: second level Master study programme of Social Informatics 

Duration: 2 years
ECTS: 120
Language: English
Professional title: Master in Social Informatics / magister/-ica družboslovne informatike

How to apply


Admission requirements:

The Master’s study programme can be enrolled by anyone who has completed studies in any of the following fields:


Subject Plan

Elective courses

Elective courses

General competences

  • Ability to analyze and extract meaning from small- and large-scale data.
  • Advanced knowledge of designing and managing internet services.
  • Comprehensive understanding of the role of informatics in project management.
  • Proficiency with state-of-the-art and future market trends in ICT industry from the end-user perspective.

Read more about why study social informatics >>

Frequently asked questions >>



Maša Crnković, Futura DDB

maša-crnkovič-thumb»I gained a lot of useful knowledge in the field of statistics, research and data analysis, which is lacking in the job market.«


Miha Matjašič, Faculty of Social Sciences


»I developed the ability of critical thinking - how to address a problem and tackle it.«


Find out more about the careers of the Masters of Social Informatics >>

Chair of Social Informatics and Methodology

The mission of the department is providing excellence in education, research and development of social informatics, methodology of social research and social statistics.