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Why study Social Informatics? (Master's Program)

Social informatics professionals use data and ICTs to address present and future challenges for people to live in a better society

  1. The program for the challenges of the digital future. The future will be increasingly digitalized. However, the digitalization of society requires an even deeper understanding of the processes and data created through the use of Internet technologies. With the growing importance of social media and the Internet of Things, graduates in Social Informatics play a key role in the analysis, design, evaluation and management of Internet services in a wide range of areas. They have a key role in digitalized businesses and organizations that use a data-driven approach to address future challenges and prioritize user experience.
  2. New program with two modules "Data Analytics" and "Digital Services Design". The "Data analytics" module deepens knowledge in Big data and network analysis, statistical programming and online research methods. The module "Digital Services Design" focuses on the design of user-friendly digital services, innovative approaches in digital marketing and knowledge in the creation and management of online content in various fields, such as digital media, business, education, etc. The aim of both modules is to equip students with hands-on knowledge that will shape their careers. A variety of compulsory and elective courses enables students to deepen the knowledge that will be useful specifically for their professional interests.
  3. The program allows students to gain experience and network in foreign and domestic companies during their studies. Most courses in the program offer the integration of theoretical knowledge with practical experience. Students must earn six credits from approved internship(s) to graduate. The lecturers, who are experienced researchers and experts in the field of Social Informatics, are joined by visiting scholars with whom students work on practical projects with external clients. In this way, students gain important direct contact with the job market. Some graduates end up with job offers from the organizations where they interned.

  4. Interdisciplinarity of career paths in digital and data analytics fields. Graduates in Social Informatics have a variety of employment opportunities in the public and private sector. They may work as web and data analysts, methodologists, researchers, statisticians, project managers, developers of information systems, or web content managers in small and large organizations.
  5. The opportunity to study abroad and obtain a double Master's degree at the University of Salerno. All or a part of the study obligations can be completed at the partner University in Salerno. In this way, students obtain unique intercultural experiences and establish a network of contacts with peers and lecturers abroad, thus broadening the horizons of understanding the relationship between ICTs and society in different cultural contexts.

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Students’ impressions

“…One of the best decisions of my life…the vast majority of courses were very closely related to marketing… the program provided the necessary practical knowledge. I would definitely recommend the Master’s program of Social informatics to students of Communication studies – marketing communications and public relations; students of media and communication studies; and students of human resource management…”

Lea Šalehar, student of Master’s program of Social informatics, Graduate of Communication studies - marketing communications and public relations

“… I would rate the program as interesting especially for students, who have previously attended some other study program of in the field of social sciences and might want to upgrade their knowledge with additional methodological knowledge…”

L. L., student of Master’s program of Social informatics, graduate of Social informatics.

“… On the top spot I’d place the frequent visits of invited lecturers, which are mostly experts from a certain field where they have been active for several years. This helps a lot to complete the current study into a useful whole, as students get a better a better insight into how different companies and institutions approach their projects on daily basis…”

Gregor Čehovin, student of Master’s program of Social informatics, graduate of Social informatics

“As a graduate culturologist who had no idea about methodology, I gained a lot of knowledge by attending Master’s program of Social informatics…”

Jurij Lenar, student of Master’s program of Social informatics, graduate of Cultural studies

“… I see the usefulness of the program mainly in the fact that it provides you a “concrete” knowledge. You know what you will become after finishing the program…”

Maruška Berguš, student of Master’s program of Social informatics, graduate of Communication studies - media and communication studies

“…I recommend it especially to those IT people who want to combine their existing expertise with a new social science view of ICT to reach managerial positions where interaction with IT users is important.”
Tomaž Kregar, student of Master’s program of Social informatics, graduate of the Faculty of Electrical Engineering, University of Ljubljana

“… The added value that I would attribute to this study is, above all, the usefulness and topicality of the acquired knowledge, as well as very good communication and collaboration between students and professors.”

Nuška Bejek, student of Master’s program of Social informatics, graduate of Sociology – human resource management