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Marketing Communication

Understanding, researching and upgrading multidisciplinary approaches to marketing, advertising and other forms of marketing communication in the context of profit and non-profit organisations, cities, countries, persons, etc.. The studies are consistent with the paradigmatic changes in society and focus on strategically designed, yet sustainable and socially responsible advances in the discipline (marketing relationships, stakeholder marketing, corporate marketing, social marketing, branding and identity issues, digital communication, etc..).


Ms. Anita Žagar
Student Affairs Office

Prof. dr. Klement Podnar
Study field coordinator

Quick facts

Type: third level Doctoral study programme 
Duration: 4 years
ECTS: 240
Language: English
Professional title: Doctor of Philosophy / doktor znanosti
General requirements for enrolment: 300 ECTS
Tuition fee: 10.600 € for programme


Foreign citizens who have completed study programme abroad may enrol in doctoral study programme if they complete the offical Slovenian procedure of recognition of foreign undergraduate education.

General competences

The main purpose of the programmes is to provide doctoral students with fundamental knowledge from their research disciplines in different fields of the humanities and social sciences, while developing the competences required for independent research and the application of knowledge at an internationally comparable level.

Chair of Marketing Communications and Public Relations

The Chair of Marketing Communications and Public Relations currently offers five study programmes on marketing communications and public relations: one at the undergraduate level, two graduate and two doctoral programmes.