The main purpose of the programmes is to provide doctoral students with fundamental knowledge from their research disciplines in different fields of the humanities and social sciences, while developing the competences required for independent research and the application of knowledge at an internationally comparable level.
Through the study programme, which combines theoretical and practical elements from the chosen research disciplines and incorporates various contemporary didactic approaches, individual and team methods of acquisition, and the utilisation and application of knowledge, students will develop the following competences: Analytical abilities, Application of methodological tools
, Knowledge of the environment of the selected discipline or field
, Strategic focus on the selected field
, Team and group work abilities
, Conflict resolution, Flexible approach to change, Networking
, Ethics and values, Wide humanistic and social horizon
OBJECTIVES and subject specific competences
Dealing with the deeper principles of the marketing concept, the ability to create new knowledge and applications for use in an academic environment, marketing communications, market research and more broadly in practice.