Skoči do osrednje vsebine

Public Relations

Public relations is an applied social science dealing with questions like: How do organizations and other social, economic and political actors express their opinions and counter opinions, meanings and counter meanings to assert, protect and enact their interests? How do actors recognize, listen to and address their key stakeholders and how can they manage behavioural relationships with them? How do actors influence sense-making processes in society with their rhetoric and managerial practices, and build, maintain and change relations of power and governance in contemporary society shaped by climate change, digitalization and globalization?


Prof. dr. Dejan Verčič
Study field coordinator

Ms. Anita Žagar
Student affairs office

Quick facts

Type: third level Doctoral study programme
Duration: 4 years
ECTS: 240
Language: English
Professional title: Doctor of Philosophy / doktor znanosti
General requirements for enrolment: 300 ECTS
Tuition fee: 10.600 € for programme  


Foreign citizens who have completed study programme abroad may enrol in doctoral study programme if they complete the offical Slovenian procedure of recognition of foreign undergraduate education.

General competences

The main purpose of the programmes is to provide doctoral students with fundamental knowledge from their research disciplines in different fields of the humanities and social sciences, while developing the competences required for independent research and the application of knowledge at an internationally comparable level.

Chair of Marketing Communications and Public Relations

The Chair of Marketing Communications and Public Relations currently offers five study programmes on marketing communications and public relations: one at the undergraduate level, two graduate and two doctoral programmes.