The doctoral programme “Media studies” at the Faculty of Social Sciences leans on the tradition of media and cultural studies that originates from British cultural studies and sociology of culture, while at the same time its intellectual history also draws upon the tradition of studying mass communication that started developing in the USA in the 1930ies.
“Media studies” are predominantly an interdisciplinary doctoral programme and presuppose that students bring together disciplines and study areas, such as sociology, anthropology, literary studies, history, film studies, visual culture studies, in their studies and PhD theses.
Programme creators are convinced that the media can only be understood in a broader social and cultural context. It is precisely this need for contextualisation that demands from a student to place his/her research work in the context of findings and traditions from other social science and humanities disciplines.
“Media studies” examine different aspects of media culture, which in its most traditional form include production, consumption and text. Students can therefore devote themselves to the studies of cultural/media industries (ideologies and routines/rituals in media/cultural production, political economy of the media, study of professional ideologies in cultural industries, study of new technologies), examination of different traditions of audience research and media reception in the context of broader cultural consumption and cultural differences as well as the analysis of media representation and forms of communication. The analysis of media culture can thus cover traditional media, such as book, film, television, as well as new media and genres. It is always embedded in broader reflection of contemporary social conditions, the role of popular culture in contemporary societies, the relationship between high and popular culture and the context of class/gender/ethnic differences in the society. At the same time, the media are interpreted in the context of cultural and sociological changes and phenomena such as individualisation, transformation of time and space perception in a contemporary society, all-encompassing promotional and consumer culture, neoliberalisation, cultural and media globalisation.