Trends and contemporary challenges in marketing communication and public relations

Trendi in aktualni izzivi v TKOJ

Course credits:

6.00 ECTS / 60 (20 hours of lectures, 0 hours of exercises, 20 hours of seminars, 20 hours other forms of work)

Course holder:

prof. dr. Ebru Uzunoglu

Type:

Elective general

Language:

English

Semester:

First semester

Study degree

2. level

Course execution:

• Postgraduate Programme of Marketing Communication and Public Relations

Short content

The course focuses on contemporary challenges in the fields of marketing communication and public relations in society today. The fields of marketing communication and public relations are continuously challenged to reflect larger societal changes. Such societal changes might make established practices in both fields obsolete and in need of updating. The course introduces several different topics that reflect contemporary challenges linked to these two areas of study. Such challenges might, but do not exclusively, include issues such as digitalization and focus on sustainability.