6.00 ECTS / 60 (30 hours of lectures, 0 hours of exercises, 0 hours of seminars, 30 hours other forms of work)
prof. dr. Klement Podnar
- Undergraduate Programme of Communication studies - Marketing Communication and Public Relations
This course involves, by theory and practice, a careful examination of corporate communication and its role in shaping corporate identity, image and reputation. The historical development of the selected concepts will be presented. Emphasis will be placed on various corporate communication problems and challenges, as well as measurement techniques. Different models of corporate identity, brands, image, reputation, trust, and identification will be presented and critically evaluated. In the context of corporate brand management, different aspects of corporate communication will be examined.
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Curriculum was last modified on: 06.05.2020