Media Audiences

Medijska občinstva

Course credits:

6.00 ECTS / 60 (0 hours of lectures, 0 hours of exercises, 60 hours of seminars, 0 hours other forms of work)

Course holder:

prof. dr. Dejan Jontes

Lecturers:

• Prof. Dr. Breda Luthar

Type:

Required

Language:

Slovenian

Semester:

Second semester

Study degree

1. level

Course execution:

• Undergraduate Programme of Media and Communication Studies

Short content

The course will be organised in the following topics: a) Introduction to Media Audiences: early audience research/effects tradition; the transformation of media consumption in digital culture b) Agenda setting and framing c) Uses and gratifications tradition d) Cultural Indicators & Cultivation theory e) Reception studies/Gender and Domesticity f) Sociology of cultural consumption g) Commercial audience research and the role of media industry h) New Media Audiences, cultural fragmentation and privatisation of media technology.