Integrated marketing communications

Integrirano tržno komuniciranje

Course credits:

6.00 ECTS / 60 (30 hours of lectures, 0 hours of exercises, 30 hours of seminars, 0 hours other forms of work)

Course holder:

doc. dr. Urška Tuškej Lovšin

Type:

Required

Language:

Slovenian

Semester:

Second semester

Study degree

1. level

Course execution:

• Undergraduate Programme of Communication studies - Marketing Communication and Public Relations

Short content

Integrated marketing communications (IMC) course recognizes the complexity of marketing communications and focuses its attention on various instruments of marketing communication mix by means of which the company communicates with its target groups and stakeholders to promote its products and the company as a whole. The course addresses the necessity to shift from looking at different marketing communication tools in isolation towards an integrated approach.