Strategy for the development of digital services

Strategije razvoja digitalnih storitev

Course credits:

9.00 ECTS / 60 (30 hours of lectures, 0 hours of exercises, 30 hours of seminars, 0 hours other forms of work)

Course holder:

doc. dr. Darja Grošelj

Type:

Required

Language:

English

Semester:

First semester

Study degree

2. level

Course execution:

• Postgraduate Programme of Social Informatics

Short content

The aims of the course are to provide students with (1) a broad overview of the meaning and design of digital services; (2) trends in digital services in an economic, political and social sense; (3) legal, business, marketing, technological implications in the development of digital services; (4) a general marketing approach, the principles of value proposition and business model design, analysis of market potentials, and the preparation of outlines for marketing strategies for digital services.