Branding and mediatization of consumption

Znamčenje in mediatizacija potrošnje

Course credits:

6.00 ECTS / 45 (0 hours of lectures, 0 hours of exercises, 45 hours of seminars, 0 hours other forms of work)

Course holder:

prof. dr. Breda Luthar

Lecturers:

• Asst. Prof. Dr. Andreja Trdina

Type:

Elective expert

Language:

Slovenian

Semester:

First semester

Study degree

2. level

Course execution:

• Postgraduate Programme of Media and communication studies

Short content

This course is building on the introductory course Consumer culture at the undergraduate level and enables an advanced and theoreticall more complex engagement with the major themes and empirical studies of consumer culture with emphasis upon the socioeconomic and cultural aspects of consumption in sociological context. In the first part of the course we examine different approaches to the study of consumption and material culture in general in the context of wider debates around contemporary capitalism and sociology and antropology of materiality. In the second part we will focus on more specific topics concerning contemporary consumer societies, particularly: brands and branding in a cultural perspective, design and aestetization of consumption; social and cultural differentiation, including gender, class and consumption; mediatization of consumption; fashion and consumption; debates and critique of contemporary capitalist consumer society and consumerist subjectivity. A few central topics of the above list will be selected each year for the closer study.