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Introduction to Visual Communications

Osnove vizualnih komunikacij

Course credits:

6.00 ECTS / 60 (30 hours of lectures, 0 hours of exercises, 20 hours of seminars, 10 hours other forms of work)

Course holder:

prof. dr. Klement Podnar






First semester

Study degree

1. level

    Course execution:

  • Undergraduate Programme of Communication studies - Marketing Communication and Public Relations

Short content

This course explores several related topics surrounding the use of visual in marketing communications. It is a bricolage of different theories, approaches and views on visual - communication, psychology, semiotics, design, and marketing. The historical development of modern art, industrial and graphic design will be presented as well. Basic elements and principles of visual design will be introduced, as well as visual metaphors and analogies and other techniques of visual persuasion in marketing communications and propaganda. At the end of the class, students will raise their existing visual literacy level and they will become critical readers and users of visual content in different media.

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Curriculum was last modified on: 21.04.2023