Trends in digital public relations

Trendi v digitalnih odnosih z javnostmi

Course credits:

6.00 ECTS / 60 (30 hours of lectures, 0 hours of exercises, 10 hours of seminars, 20 hours other forms of work)

Course holder:

prof. dr. Urška Golob Podnar

Lecturers:

• Prof. Ebru Uzunoglu

Type:

Required

Language:

English

Semester:

Second semester

Study degree

2. level

Course execution:

• Postgraduate Programme of Marketing Communication and Public Relations

Short content

By taking this course the students get acquainted with the relevant trends in the field of public relations. The course delas with and explains theorethical models, strategies, tactics and key characteristics of digital public relations in a systematic manner. The students are given an opportunity to acquire the understanding of the role of emerging digital technologies in relation to the changes, which are taking place in the field of public relations.