Contemporary Issues in Marketing

Sodobni izzivi v marketingu

Course credits:

9.00 ECTS / 60 (10 hours of lectures, 0 hours of exercises, 20 hours of seminars, 30 hours other forms of work)

Course holder:

prof. dr. Urška Golob Podnar

Type:

Required

Language:

Slovenian

Semester:

Second semester

Study degree

2. level

Course execution:

• Postgraduate Programme of Marketing Communication and Public Relations

Short content

This course attempts to exceed the prevailing managerial view of marketing, through the interpretation of its concept as a basic principle of exchange taking place in society. Interdisciplinary humanities and social sciences insight rests on a theory of social exchange, the initial starting point for understanding both the broadening of marketing discipline, as well as conceptual changes in modern marketing. The course in this context interprets environmental, ethical, personal, organizational and technological - communication changes affecting the new logic of marketing discipline.