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Social Marketing

Socialni marketing

Course credits:

6.00 ECTS / 60 (30 hours of lectures, 0 hours of exercises, 20 hours of seminars, 10 hours other forms of work)

Course holder:

prof. dr. Tanja Kamin






Second semester

Study degree

2. level

    Course execution:

  • Postgraduate Programme of Marketing Communication and Public Relations

Short content

This course will explain principles, techniques and potential of social marketing for addressing social problems and promoting positive social change. Social marketing seeks to change strongly ingrained behaviour or firmly held beliefs in a manner that benefits individuals and society at large. Social marketing both learns from and scrutinizes commercial marketing. It builds on several individual, community and social level theories of behavior change to better understand particular social problems and to design downstream, midstream and upstream social marketing interventions to improve health, decrease injuries, protect the environment, build communities, and enhance well-being.

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Curriculum was last modified on: 02.06.2021