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Dr. Klement Podnar, Professor

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  • Dr. Klement Podnar, Professor
      Contact:
      Phone: +386 1 58 05 244
      Email: is.jl-inu.vdf@randop.tnemelk
      Office Hours:
      Monday: 13:00 -14:30
      Room:
      B 214
      Courses:

      Undergraduate courses
      Corporate communication
      Introduction to Visual Communications
      Practicum in marketing and public relations

      Graduate courses
      Master thesis
      Corporate communication management
      Internship
      Expert sphere:
      marketing, corporate communication, reputation managemement, CSR, organizational and corporate identification, branding, visual communication
    • Selected publications:

      PODNAR, Klement (2015). Corporate communication : a marketing viewpoint. London; New York: Routledge. 

      PODNAR, Klement, GOLOB, Urša (2015). The twin foci of organisational identification and their relevance for commitment : a study of marketing communications industry. Journal of business economics and management, vol. 16, no. 1, str. 214-22.

      TUŠKEJ, Urška, GOLOB, Urša, and PODNAR, Klement (2013). The role of consumer-brand identification in building brand relationships. Journal of business research, vol. 66, no. 1, str. 53-59.

      GOLOB, Urša, PODNAR, Klement, et al. (2013). CSR communication : quo vadis?. Corporate communications, vol. 18, no. 2, str. 176-192.

      PODNAR, Klement, TUŠKEJ, Urška, GOLOB, Urša (2012). Mapping semantic meaning of corporate reputation in global economic crisis context : a Slovenian study. Public relations review, vol. 38, no. 5, str. 906-915.

       



      Personal bibliography