Dr. Klement Podnar, Professor

General Information
Video
CV
Bibliography
Links
  • Dr. Klement Podnar, Professor
    Contact:
    Phone: +386 1 58 05 244
    Email: is.jl-inu.vdf@randop.tnemelk
    Office Hours:
    Tuesday: 10:00 - 11:00 
    Room:
    B 214
    Courses:

    Undergraduate courses
    Corporate communication
    Introduction to Visual Communications
    Service and Internal marketing
    Advertising Strategy

    Graduate courses
    Master thesis
    Corporate communication management
    Strategic Marketing
    Expert sphere:
    marketing, corporate communication, reputation managemement, CSR, organizational and corporate identification, branding, visual communication
  • Selected publications:

    PODNAR, Klement (2015). Corporate communication : a marketing viewpoint. London; New York: Routledge. 

    PODNAR, Klement, GOLOB, Urša (2015). The twin foci of organisational identification and their relevance for commitment : a study of marketing communications industry. Journal of business economics and management, vol. 16, no. 1, str. 214-22.

    TUŠKEJ, Urška, GOLOB, Urša, and PODNAR, Klement (2013). The role of consumer-brand identification in building brand relationships. Journal of business research, vol. 66, no. 1, str. 53-59.

    GOLOB, Urša, PODNAR, Klement, et al. (2013). CSR communication : quo vadis?. Corporate communications, vol. 18, no. 2, str. 176-192.

    PODNAR, Klement, TUŠKEJ, Urška, GOLOB, Urša (2012). Mapping semantic meaning of corporate reputation in global economic crisis context : a Slovenian study. Public relations review, vol. 38, no. 5, str. 906-915.

     



    Personal bibliography