Trends and contemporary challenges in marketing communication and public relations

Trendi in aktualni izzivi v TKOJ

Course credits:

6.00 ECTS / 60 (20 hours of lectures, 0 hours of exercises, 20 hours of seminars, 20 hours other forms of work)

Course holder:

prof. dr. Ebru Uzunoglu

Type:

Elective general

Language:

English

Semester:

First semester

Study degree

2. level

Course execution:

• Postgraduate Programme of Cultural studies
• Postgraduate Programme of Defence and Security Studies
• Postgraduate Programme of European Studies
• Postgraduate Programme of International Relations
• Postgraduate Programme of Journalism
• Postgraduate Programme of Marketing Communication and Public Relations
• Postgraduate Programme of Media and communication studies
• Postgraduate Programme of Political Science – Comparative Public Policies and Administration
• Postgraduate Programme of Political Science – Political Theory, Global and Strategic Studies
• Postgraduate Programme of Social Informatics
• Postgraduate Programme of Sociology
• Postgraduate Programme of Sociology – Management of Human Resources, Knowledge and Organizations

Short content

The course focuses on contemporary challenges in the fields of marketing communication and public relations in society today. The fields of marketing communication and public relations are continuously challenged to reflect larger societal changes. Such societal changes might make established practices in both fields obsolete and in need of updating. The course introduces several different topics that reflect contemporary challenges linked to these two areas of study. Such challenges might, but do not exclusively, include issues such as digitalization and focus on sustainability.