Strategy for the development of digital services

Strategije razvoja digitalnih storitev

Course credits:

6.00 ECTS / 60 (30 hours of lectures, 0 hours of exercises, 30 hours of seminars, 0 hours other forms of work)

Course holder:

doc. dr. Darja Grošelj

Type:

Required

Language:

English

Semester:

First semester

Study degree

2. level

Course execution:

• Postgraduate Programme of Social Informatics

Short content

The objectives of the course are to provide students with (1) a broader insight into the importance and trends in the design of digital services; (2) tools for user analysis and the design of a value proposition; (3) legal, business, marketing, technological implications in the development of digital services; students will learn (4) the general marketing approach, the principles of designing a value proposition and business models, and the analysis of market potentials.