Public relations

Odnosi z javnostmi

Course credits:

6.00 ECTS / 60 (30 hours of lectures, 30 hours of exercises, 0 hours of seminars, 0 hours other forms of work)

Course holder:

prof. dr. Dejan Verčič

Lecturers:

• Tch. Asst. MSc. Maja Jančič
• Tch. Asst. Saša Terseglav

Type:

Required

Language:

Slovenian

Semester:

Second semester

Study degree

1. level

Course execution:

• Undergraduate Programme of Communication studies - Marketing Communication and Public Relations
• Undergraduate Programme of Journalism

Short content

Public relations is the "management of communication between an organization and its publics" and encompasses "the entire process of planning, implementing, and evaluating an organization’s communication with its external and internal publics—groups that influence the organization’s ability to achieve its goals." It is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.