Digital presence practicum

Praktikum spletnega nastopa

Course credits:

9.00 ECTS / 60 (30 hours of lectures, 0 hours of exercises, 30 hours of seminars, 0 hours other forms of work)

Course holder:

izr. prof. dr. Andraž Petrovčič

Type:

Required

Language:

English

Semester:

First semester

Study degree

2. level

Course execution:

• Postgraduate Programme of Social Informatics

Short content

This course introduces students to the understanding of digital presence and the basic principles of web strategy. It gives an insight into a complex field characterized by an intersection of several disciplines: informatics, methodology, data analytics, design, HCI, communication sciences, sociology, psychology, economics, business, and marketing. The course introduces students to the project management process for understanding and designing digital presence, focusing on the communication with clients, designers, technical experts, and subcontractors. Coursework includes case studies and hands-on activities that familiarize students with digital presence challenges in terms of digital marketing and integration of website content with social network sites.