English for specific purposes

Strokovna angleščina

Course credits:

6.00 ECTS / 60 (30 hours of lectures, 0 hours of exercises, 30 hours of seminars, 0 hours other forms of work)

Course holder:

lekt. Marijana Budeč Staničić

Type:

Elective expert

Language:

English

Semester:

Full academic year

Study degree

1. level

Course execution:

• Undergraduate Programme of Communication studies - Marketing Communication and Public Relations

Short content

1. Exploration of topics related to the field of marketing and public relations (ethics in advertising, crisis management, marketing research etc.); 2. Exercises for acquiring and expanding field-specific vocabulary and teminology; 3. Exercises in coherent summarizing, paraphrasing and creation of written and oral messages; 4. Exercises in listening comprehension; %. Simulation of Marketing Plan implementation 5. Study of principles of effective argumentative discourse;