Web analytics

Spletna analitika

Course credits:

6.00 ECTS / 60 (30 hours of lectures, 30 hours of exercises, 0 hours of seminars, 0 hours other forms of work)

Course holder:

izr. prof. dr. Andraž Petrovčič

Lecturers:

• Tch. Asst. Dr. May Doušak

Type:

Elective expert

Language:

English

Semester:

Second semester

Study degree

1. level

Course execution:

• Undergraduate Programme of Social Informatics

Short content

Students will first learn about the definition, history and importance of web analytics in digital economy and social science domains. The fundamentals of web tracking technologies will be systematically covered, including basics of internet architecture and navigation, page tagging, and cookies. Students will understand technical issues that can reduce accuracy of data as well as security and privacy implications of web analytics. An overview of the major free and chargeable web analytics software tools will be given.Throughout the course students will be using Google Analytics (GA) as one of the tools. GA account creation, GA tracking code, filters, goals, and GA reports will be covered. GA integration with Google Ads will be also presented.