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Practicum in marketing and public relations

Praktikum marketinga in odnosov z javnostmi

Course credits:

12.00 ECTS / 140 (0 hours of lectures, 120 hours of exercises, 0 hours of seminars, 20 hours other forms of work)

Course holder:

prof. dr. Klement Podnar






Second semester

Study degree

1. level

    Course execution:

  • Undergraduate Programme of Communication studies - Marketing Communication and Public Relations

Short content

By participating in practical work on project assignments the students will familiarise themselves with and gain understanding of different aspect of contemporary issues/challenges that arise in the practice of marketing communications and public relations. While addressing these challenges the students will use and upgrade their knowledge of theories, models and concepts, which they have previously gained by attending different mandatory courses, such as Basics of Marketing, Public Relations, Consumer Behaviour, and Marketing Communications and Public Relations Research. Accordingly, the course is designed and executed in the form of an omnibus course, meaning that its content is divided into compact thematic blocks. In this way the students get to address a set of relevant issues in marketing and public relations. The familiarity with these issues can then help the students with their transition from the university environment to the labour market. The thematic scope of this course gets adjusted periodically so as to best cover the needs and developments in the marketing/public relations practice. The challenges related to the process of setting marketing objectives, the situational analysis, media planning, the use of digital communication channels, and the evaluation of marketing communication and public relations’ effects can serve as examples of the thematic blocks and project assignments offered to students.

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