Consumer behavior

Vedenje porabnikov

Course credits:

6.00 ECTS / 60 (30 hours of lectures, 30 hours of exercises, 0 hours of seminars, 0 hours other forms of work)

Course holder:

prof. dr. Urška Golob Podnar

Lecturers:

• Tch. Asst. Ana Marija Mustafai

Type:

Required

Language:

Slovenian

Semester:

First semester

Study degree

1. level

Course execution:

• Undergraduate Programme of Communication studies - Marketing Communication and Public Relations

Short content

Contents: 1) A framework for consumer analysis 2) Consumer affect and cognition 3) Consumer behavior 4) Environment 5) Consumer analysis and aspects of communication and marketing strategies