Language and Style of Marketing Communication and PR

Jezik in stil tržnega komuniciranja ter odnosov z javnostmi

Course credits:

6.00 ECTS / 60 (30 hours of lectures, 0 hours of exercises, 30 hours of seminars, 0 hours other forms of work)

Course holder:

prof. dr. Monika Kalin Golob

Type:

Elective general

Language:

Slovenian

Semester:

First semester

Study degree

1. level

Course execution:

• Undergraduate Programme of Communication studies - Marketing Communication and Public Relations
• Undergraduate Programme of Cultural studies - Studies of Culture and Creativity
• Undergraduate Programme of Defence Studies
• Undergraduate Programme of International Relations
• Undergraduate Programme of Journalism
• Undergraduate Programme of Media and Communication Studies
• Undergraduate Programme of Political Science - Public Policies and Sdministration
• Undergraduate Programme of Political Science - Studies of Politics and the State
• Undergraduate Programme of Social Informatics
• Undergraduate Programme of Sociology
• Undergraduate Programme of Sociology - Human Resources Management

Short content

The aim of the course is learning and understanding of linguistic, stylistic and genre features of the texts for marketing communications and public relations. The language strategies of contemporary texts will be described, discussed and applied to the production of texts through the genre, stylistic and discourse analysis. The course will upgrade other theoretical courses from the discipline and the linguistic-based course Language Culture with analysis and evaluation as well as writing their own texts.