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Media relations

Odnosi z mediji

Course credits:

6.00 ECTS / 60 (20 hours of lectures, 30 hours of exercises, 0 hours of seminars, 10 hours other forms of work)

Course holder:

prof. dr. Dejan Verčič


  • Tch. Asst. Dr. Sinja Čož
  • Assoc. Prof. Alenka Jelen






Second semester

Study degree

2. level

    Course execution:

  • Postgraduate Programme of Marketing Communication and Public Relations
  • Postgraduate Programme of Media and communication studies

Short content

The course introduces students to the contemporary practice of media relations. It starts with concenpts of public relations, jornalism and advertising, and their mutual interdependencies in the era of traditional mass media (press, radio, television). Then it moves into the time of strategic communication in a networked society and new forms of media (co)operation. The subject positivelly and critically addresses antecedents and conseqences of strategic media reflexivity for individuals, organizations and the society as a whole.

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Curriculum was last modified on: 23.08.2023