Services marketing

Storitveni marketing

Course credits:

6.00 ECTS / 60 (30 hours of lectures, 30 hours of exercises, 0 hours of seminars, 0 hours other forms of work)

Course holder:

prof. dr. Urška Golob Podnar

Lecturers:

• Tch. Asst. Ana Marija Mustafai

Type:

Required

Language:

Slovenian

Semester:

First semester

Study degree

1. level

Course execution:

• Undergraduate Programme of Communication studies - Marketing Communication and Public Relations

Short content

The course introduces students to the essentials of services and relationship marketing. It focuses on services companies and organizations. The students are introduced to the main characteristics and distinctions of services. The main strategies and elements of services marketing management are examined together with such key concepts as: quality, satisfaction, value, loyalty, and customer engagement. The importance of the employees’ role in services is examined. The marketing services triangle dealing with the relationships among company, employees and consumers is analyzed.