7.00 ECTS / 30 (30 hours of lectures, 0 hours of exercises, 0 hours of seminars, 0 hours other forms of work)
prof. dr. Andreja Jaklič
- Assoc. Prof. Gregor Pfajfar
- Postgraduate Programme of International Relations
The course adresses characteristics, risks and analysis of international busines environment and internationalization strategies.
International business environment; sources and tools of analysis, caracteristics of emerging market business environment.
Business functions and how they change when enterprise operate in international markets (international marketing, IHRM, international finance).
Internatioalisation strategy, market analysis and entry modes.
Development and growth of multinational enterprises.
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