Dr. Urška Tuškej Lovšin, Assistant Professor

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  Dr. Urška Tuškej Lovšin, Assistant Professor Chair of Marketing Communications and Public Relations Centre for Marketing and Public Relations
  Contact: Phone: +386 1 58 05 261 Email: is.jl-inu.vdf@jeksut.aksru
  Office Hours: Office hours in winter semester 2019/20: Tuesdays, 14.00–15:30 ***OFFICE HOURS IN WINTER SEMESTER*** There will be no office hours between January 27th and February 17th. In this period, I will also not be able to read and reply your e-mails.  Room: AP 34
  Courses: Undergraduate courses Integrated Marketing Communications Integrated marketing communications Relationship Marketing Advanced MKPR (Marketing Communications and Public Relations) Research Development and implementation of communication campaigns - practicum Marketing Research Projects MCPR (Marketing Communications and Public Relations) Research Graduate courses Strategic brand management
  Expert sphere:

• Selected publications:
  
  Tuškej, U., Golob, U., & Podnar, K. (2013). The role of consumer–brand identification in building brand relationships. Journal of Business Research, 66 (1), 53-59. doi.org/10.1016/j.jbusres.2011.07.022
  
  Tuškej, U., & Podnar, K. (2018). Consumers’ identification with corporate brands: Brand prestige, anthropomorphism and engagement in social media. Journal of Product & Brand Management, 27(1), 3-17. doi.org/10.1108/JPBM-05-2016-1199
  
  Tuškej, U., & Podnar, K. (2018). Exploring selected antecedents of consumer–brand identification: The nature of consumer’s interactions with product brands. Baltic Journal of Management, 13(4), 451-470. doi.org/10.1108/BJM-08-2017-0268
  
  Podnar, K., Tuškej, U., & Golob, U. (2012). Mapping semantic meaning of corporate reputation in global economic crisis context: A Slovenian study. Public Relations Review, 38(5), 906-915. doi.org/10.1016/j.pubrev.2012.08.003
  
  Personal bibliography