Dr. Urška Tuškej Lovšin, Assistant Professor

General Information
  • Dr. Urška Tuškej Lovšin, Assistant Professor
    Phone: +386 1 58 05 261
    Email: is.jl-inu.vdf@jeksut.aksru
    Office Hours:
    I will not be having office hours until further notice. 
    AP 34

    Undergraduate courses
    Integrated marketing communications
    Relationship Marketing
    MCPR (Marketing Communications and Public Relations) Research

    Graduate courses
    Strategic brand management
    Expert sphere:
    Consumer-brand identification, brand personality, consumer engagement, integrated marketing communications, digital communications
  • Urška Tuškej Lovšin, PhD, is an Assistant Professor at the Faculty of Social Sciences, University of Ljubljana. She has been teaching various marketing and marketing communications related courses focusing on integrated marketing communications, consumer psychology, marketing research, and strategic marketing communications.

    Her main research areas are consumer-brand relationships, strategic brand management, digital communications and consumer behaviour. Her research papers have been published in various international journals, such as Journal of Business Research, Journal of Product and Brand Management, Public Relations Review and Baltic Journal of Management. The paper "The role of consumer-brand identification in building brand relationships" received the Emerald Citations of Excellence award, an international award for most cited and influential papers in the areas of Business Management, Finance, Accounting, Economics and Marketing. The paper "Consumers’ identification with corporate brands: brand prestige, anthropomorphism and engagement in social media” received the Emerald Literati award for highly commended papers in 2018. She has also received several certificates for a recognised or outstanding reviewer.

    Before her academic career, Tuškej Lovšin had been a marketing practitioner for many years. From 2007 to 2015, she worked in the advertising agency Formitas BBDO in Ljubljana, Slovenia. Several of her projects won awards at national and international festivals, such as Warc, Effie Slovenia, Slovenian advertising festival SOF, AmCham etc. In 2019, she was a first-round judge on the Effie Awards Slovenia and later also a first-round judge on the European Effie Awards.
  • Selected publications:

    Tuškej, U., Golob, U., & Podnar, K. (2013). The role of consumer–brand identification in building brand relationships. Journal of Business Research, 66 (1), 53-59. doi.org/10.1016/j.jbusres.2011.07.022

    Tuškej, U., & Podnar, K. (2018). Consumers’ identification with corporate brands: Brand prestige, anthropomorphism and engagement in social media. Journal of Product & Brand Management, 27(1), 3-17. doi.org/10.1108/JPBM-05-2016-1199

    Tuškej, U., & Podnar, K. (2018). Exploring selected antecedents of consumer–brand identification: The nature of consumer’s interactions with product brands. Baltic Journal of Management, 13(4), 451-470. doi.org/10.1108/BJM-08-2017-0268

    Podnar, K., Tuškej, U., & Golob, U. (2012). Mapping semantic meaning of corporate reputation in global economic crisis context: A Slovenian study. Public Relations Review, 38(5), 906-915. doi.org/10.1016/j.pubrev.2012.08.003

    Personal bibliography