Selected publications:
Tuškej, U., Golob, U., & Podnar, K. (2013). The role of consumer–brand identification in building brand relationships. Journal of Business Research, 66 (1), 53-59.
doi.org/10.1016/j.jbusres.2011.07.022Tuškej, U., & Podnar, K. (2018). Consumers’ identification with corporate brands: Brand prestige, anthropomorphism and engagement in social media. Journal of Product & Brand Management, 27(1), 3-17.
doi.org/10.1108/JPBM-05-2016-1199Tuškej, U., & Podnar, K. (2018). Exploring selected antecedents of consumer–brand identification: The nature of consumer’s interactions with product brands. Baltic Journal of Management, 13(4), 451-470.
doi.org/10.1108/BJM-08-2017-0268Podnar, K., Tuškej, U., & Golob, U. (2012). Mapping semantic meaning of corporate reputation in global economic crisis context: A Slovenian study. Public Relations Review, 38(5), 906-915.
doi.org/10.1016/j.pubrev.2012.08.003

Personal bibliography