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Dr. Urša Golob Podnar, Professor

General Information
  • Dr. Urša Golob Podnar, Professor
    Phone: +386 1 58 05 264
    Email: is.jl-inu.vdf@bolog.asru
    Office Hours:

    Mondays 10.00-11.30

    B 212

    Undergraduate courses
    Marketing and communication metrics
    International marketing
    Services marketing
    Consumer behavior

    Graduate courses
    Corporate Social Responsibility
    Contemporary Issues in Marketing
    Trends in digital public relations
    Expert sphere:
  • Ph.D.,  University of Ljubljana

    Associate Professor and Head of the Chair/Unit for Marketing Communication and Public Relations, Department of Communication, Faculty of Social Sciences, University of Ljubljana. Course leader for Corporate Social Responsibility (MSc Strategic Marketing Communication Programme).

    She has received teaching acknowledgments for mentoring; her candidates received several Slovene Marketing Association Awards and University’s Preseren Award. In 2013 and 2014 and 2017, she received the Outstanding Reviewer Awards for Corporate Communication: An International Journal from Emerald, and the Award for Scientific Excellence awarded by the Faculty of Social Sciences (2013).

    She is actively involved in the development of CSR in Slovenia, and serves in jury boards for national and EU CSR awards. She is a member of organising/professional committees for two conferences – International CSR Communication Conference and IRDO International Conference on CSR, and the editor of AMM – the Slovene Academic Journal for Marketing.

    She is also appointed as the Co-Editor-in-Chief for Journal of Brand Management.

    Her main research interests are in different areas of CSR and sustainability, and her work has been published in several international journals such as Journal of Business Ethics, Public Relations Review, European Journal of Marketing, Appetite, Corporate Social Responsibility & Environmental Management, Corporate Communications: An International Journal, Journal of Brand Management, Journal of Business Research, and Journal of Public Policy & Marketing.

  • Selected publications:

    Koklic, M. K., Golob, U., Podnar, K., & Zabkar, V. (2019). The interplay of past consumption, attitudes and personal norms in organic food buying. Appetite, 137, 27-34.

    Golob, U., Podnar, K., Koklič, M. K., & Zabkar, V. (2019). The importance of corporate social responsibility for responsible consumption: Exploring moral motivations of consumers. Corporate Social Responsibility and Environmental Management, 26(2), 416-423.

    Golob, U., & Podnar, K. (2019). Researching CSR and brands in the here and now: an integrative perspective. Journal of Brand Management, 26(1), 1-9.

    Golob, U., Turkel, S., Kronegger, L., & Uzunoglu, E. (2018). Uncovering CSR meaning networks: A cross-national comparison of Turkey and Slovenia. Public Relations Review, 44(4), 433-443.

    Štumberger, N., & Golob, U. (2016). On the discursive construction of corporate social responsibility in advertising agencies. Journal of business ethics, 137(3), 521-536.

    Golob, U., Podnar, K., Elving, W. J., Ellerup Nielsen, A., Thomsen, C., & Schultz, F. (2013). CSR communication: quo vadis?. Corporate Communications: An International Journal, 18(2), 176-192.

    Tuškej, U., Golob, U., & Podnar, K. (2013). The role of consumer–brand identification in building brand relationships. Journal of business research, 66(1), 53-59.

    Golob, U., & Bartlett, J. L. (2007). Communicating about corporate social responsibility: A comparative study of CSR reporting in Australia and Slovenia. Public Relations Review, 33(1), 1-9.

    Personal bibliography