Dr. Urša Golob Podnar, Associate Professor

General Information
  • Dr. Urša Golob Podnar, Associate Professor
    Phone: +386 1 58 05 264
    Email: is.jl-inu.vdf@bolog.asru
    Office Hours:

    Wednesdays 10.00-11.30

    B 202

    Undergraduate courses
    Diploma seminar
    Financial aspects of Marketing Communications
    Marketing Management
    Practicum in marketing planning
    Consumer Psychology
    Service and Internal marketing

    Graduate courses
    Corporate Social Responsibility
    Expert sphere:
  • Ph.D.,  University of Ljubljana

    Associate Professor and Head of the Chair/Unit for Marketing Communication and Public Relations, Department of Communication, Faculty of Social Sciences, University of Ljubljana. Coordinator for MSc Public Relations Programme and course leader for Corporate Social Responsibility (on MSc Strategic Marketing Communication Programme).

    She has received teaching aknowledgments for mentoring; her candidates received several Slovene Marketing Association Awards and University’s Preseren Award. In 2013 and 2014 she received the Outstanding Reviewer Awards for Corporate Communication: An International Journal from Emerald, and the Award for Scientific Excellence awarded by the Faculty of Social Sciences (2013).

    She is actively involved in the development of CSR in Slovenia, and serves in jury boards for national and EU CSR awards. She is a member of organising/professional committees for two conferences – CSR Communication Conference and IRDO International Conference on CSR, and the editor of AMM – the Slovene Academic Journal for Marketing.

    Her main research interests are in different areas of CSR and her work is published in several international journals such as: Public Relations Review, European Journal of Marketing, Corporate Communications: An International Journal, Journal of Marketing Communications, Journal of Business Research, and Journal of Public Policy & Marketing.

  • Selected publications:

    Golob, U., Johansen, T. S., Nielsen, A. E., Podnar, K. (2013). Corporate social responsibility as a messy problem: Linking systems and sensemaking perspectives. Systemic Practice and Action Research DOI 10.1007/s11213-013-9287-7

    Golob, U., Podnar, K., Elwing, W., Schultz, F., Nielsen, A.E., Thomson, C. (2013). CSR communication: Quo vadis?, Corp. commun., vol. 18, no. 2.

    Podnar, K., Tuškej, U., Golob, U. (2012). Mapping semantic meaning of corporate reputation in global economic crisis context : a Slovenian study. Public relations review, vol. 38, no. 5, pp. 906-915, doi: 10.1016/j.pubrev.2012.08.003

    Golob, U., Podnar, K. (2011). Corporate social responsibility communication and dialogue. V: Ihlen, Ø. (ur.), Bartlett, J. L. (ur.), May, S. K. (Eds.). The handbook of communication and corporate social responsibility, (Handbooks in communication and media). Chichester: Wiley-Blackwell, pp. 231-251.

    Golob, U., Lah, M., Jančič, Z. (2008). Value orientations and consumer expectations of corporate social responsibility. J. mark. commun., vol. 14, no. 2, pp. 83-96.

    Golob, U., Bartlett, J. L. (2007). Communicating about corporate social responsibility : a comparative study of CSR reporting in Australia and Slovenia. Public relations review, vol. 33, no. 1, pp. 1-9.

    Podnar, K., Golob, U. (2007). CSR expectations : the focus of corporate marketing. Corp. commun., vol. 12, no. 4, pp. 326-340.

    Personal bibliography