Mednarodni marketing

1. Enota obvezne literature

Avtor: Doole, Isobel; Lowe, Robin; Kenyon, Alexandra
Naslov: International marketing strategy : analysis, development and implementation »
Izdaja: 9th ed.
Založništvo: Andover : Cengage Learning EMEA, cop. 2022
ISBN: 978-1-4737-7871-9
COBISS.SI-ID: 167184643 - Zapis v katalogu ODKJG »
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2. Enota obvezne literature

Avtor: Hollensen, Svend
Naslov: Global marketing »
Izdaja: 8th ed.
Založništvo: Harlow [etc.] : Pearson, 2020
ISBN: 978-1-292-25180-6; 978-1-292-25182-0
COBISS.SI-ID: 89902595 - Zapis v katalogu ODKJG »
Opombe: Dostopno tudi na: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=5994693 in http://nukweb.nuk.uni-lj.si/login?url=https://resolver.vitalsource.com/9781292251820
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