International marketing

1. Unit of obligatory literature:

Author: Doole, Isobel; Lowe, Robin; Kenyon, Alexandra
Title: International marketing strategy : analysis, development and implementation »
Edition: 9th ed.
Publishing: Andover : Cengage Learning EMEA, cop. 2022
ISBN: 978-1-4737-7871-9
COBISS.SI-ID: 167184643 - Record/s in the catalog ODKJG »
E-edition: http://nukweb.nuk.uni-lj.si/login?url=https://www.vlebooks.com/product/openreader?id=unilj&accId=9486805&isbn=9781473778719

2. Unit of obligatory literature:

Author: Hollensen, Svend
Title: Global marketing »
Edition: 8th ed.
Publishing: Harlow [etc.] : Pearson, 2020
ISBN: 978-1-292-25180-6; 978-1-292-25182-0
COBISS.SI-ID: 89902595 - Record/s in the catalog ODKJG »
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E-edition: http://nukweb.nuk.uni-lj.si/login?url=https://www.vlebooks.com/product/openreader?id=unilj&accId=9486805&isbn=9781292251820