Mikroekonomija za marketing in odnose z javnostmi

1. Enota obvezne literature

Avtor: Earl, Peter E.
Naslov: Microeconomics for business and marketing : lectures, cases and worked essays »
Založništvo: Cheltenham ; Northampton : E. Elgar, 2008, cop. 1995
ISBN: 978-1-85278-862-9; 978-1-85278-861-2
COBISS.SI-ID: 28694365 - Zapis v katalogu ODKJG »

2. Enota obvezne literature

Avtor: Lavoie, Marc
Naslov: Post-Keynesian economics : new foundations »
Izdaja: Paperback ed.
Založništvo: Cheltenham ; Northampton : E. Elgar, 2015
ISBN: 978-1-78347-528-5; 978-1-78347-582-7
COBISS.SI-ID: 76108547 - Zapis v katalogu ODKJG »
E-izdaja: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=1718218