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Microeconomics for Marketing and Public Relations

Mikroekonomija za marketing in odnose z javnostmi

Obligatory literature

1. Unit of obligatory literature:


Author: Earl, Peter E.
Title: Microeconomics for business and marketing : lectures, cases and worked essays »
Publishing: Cheltenham ; Northampton : E. Elgar, 2008, cop. 1995
ISBN: 978-1-85278-862-9; 978-1-85278-861-2
COBISS.SI-ID: 28694365 - Record/s in the catalog ODKJG »

2. Unit of obligatory literature:


Author: Lavoie, Marc
Title: Post-Keynesian economics : new foundations »
Edition: Paperback ed.
Publishing: Cheltenham ; Northampton : E. Elgar, 2015
ISBN: 978-1-78347-528-5; 978-1-78347-582-7
COBISS.SI-ID: 76108547 - Record/s in the catalog ODKJG »
E-edition: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=1718218
All obligatory literature in catalog ODKJG »

Additional literature

All additional literature in catalog ODKJG »