Storitveni marketing

1. Enota obvezne literature

Avtor: Hoffman, K. Douglas; Bateson, John E. G.
Naslov: Services marketing : concepts, strategies and cases »
Izdaja: 5th ed.
Založništvo: Boston : Cengage Learning, cop. 2017
ISBN: 978-1-285-42978-6; 978-1-305-85559-5
COBISS.SI-ID: 12214044 - Zapis v katalogu ODKJG »
E-izdaja: http://nukweb.nuk.uni-lj.si/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2639394&lang=sl&site=ehost-live&scope=site

2. Enota obvezne literature

Avtor: Wirtz, Jochen; Lovelock, Christopher H.
Naslov: Services marketing : people, technology, strategy »
Izdaja: 9th ed.
Založništvo: Hackensack (NJ) : World Scientific, cop. 2022
ISBN: 978-1-944659-79-0; 978-1-944659-82-0; 978-1-944659-80-6
COBISS.SI-ID: 92329219 - Zapis v katalogu ODKJG »
E-izdaja: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=6787750