Empowerment for achieving behavioral and social change

Behavior change practitioners and police makers often claim to #empower people. But do they?

In a new article published in Journal of Marketing Management Prof. Dr. Tanja Kamin with her colleagues Assist. Prof. Dr. Sara Atanasova and Prof. Dr. Krzysztof Kubacki (Auckland University of Technology, New Zealand) present key aspects of #empowerment concept and address it's (miss)use. Paper is published in open access and freely available. You are kindly invited to read it.