Upravljanje s tržnimi znamkami

1. Enota obvezne literature

Avtor: Kapferer, Jean-Noël
Naslov: The new strategic brand management : advanced insights and strategic thinking »
Izdaja: 5th ed.
Založništvo: London ; Philadelphia ; New Delhi : Kogan Page, 2012
ISBN: 978-0-7494-6515-5; 978-0-7494-6516-2
COBISS.SI-ID: 15922741 - Zapis v katalogu ODKJG »
E-izdaja: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=871552

2. Enota obvezne literature

Avtor: Keller, Kevin Lane; Swaminathan, Vanitha
Naslov: Strategic brand management : building, measuring and managing brand equity »
Izdaja: 5th ed., global ed.
Založništvo: Harlow, England [etc.] : Pearson, cop. 2020
ISBN: 978-1-292-31496-9; 1-292-31496-6; 978-1-292-31499-0; 1-292-31499-0
COBISS.SI-ID: 42764035 - Zapis v katalogu ODKJG »
Opombe: Dostopno tudi na: http://nukweb.nuk.uni-lj.si/login?url=https://resolver.vitalsource.com/9781292314990
E-izdaja: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=5801053