Praksa TKOJ

1. Enota obvezne literature

Avtor: Coombs, W. Timothy; Holladay, Sherry J.
Naslov: PR strategy and application : managing influence »
Založništvo: Malden (MA) ; Oxford ; Chichester : Wiley-Blackwell, 2010
ISBN: 978-1-4051-4408-7; 978-1-4051-4407-0
COBISS.SI-ID: 29029725 - Zapis v katalogu ODKJG »

2. Enota obvezne literature

Avtor: Wilson, Richard M. S.; Gilligan, Colin
Naslov: Strategic marketing management : planning, implementation and control »
Izdaja: 3rd ed., reprinted
Založništvo: Amsterdam [etc.] : Elsevier, 2011, cop. 2005
ISBN: 978-0-7506-5938-3; 978-0-080-46857-0
COBISS.SI-ID: 30651485 - Zapis v katalogu ODKJG »
E-izdaja: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=232114

1. Enota dodatne literature:

Avtor: Percy, Larry
Naslov: Strategic integrated marketing communications »
Izdaja: 3rd ed.
Založništvo: Abingdon ; New York : Routledge, 2018
ISBN: 978-1-138-05832-3; 978-1-138-05625-1; 978-1-315-16434-2
COBISS.SI-ID: 76023555 - Zapis v katalogu ODKJG »
E-izdaja: http://nukweb.nuk.uni-lj.si/login?url=https://www.taylorfrancis.com/books/9781315164342 

2. Enota dodatne literature:

Avtor: Pettinger, Richard
Naslov: Introduction to corporate strategy »
Založništvo: Houndmills, Basingstoke, Hampshire : Macmillan, 1996
ISBN: 0-333-61105-5; 978-0-333-61105-0
COBISS.SI-ID: 29327453 - Zapis v katalogu ODKJG »

3. Enota dodatne literature:

Avtor: Whittington, Richard
Naslov: Exploring strategy »
Izdaja: 12th ed.
Založništvo: Harlow [etc.] : Pearson, 2020
ISBN: 978-1-292-28251-0; 978-1-292-14517-4; 978-1-292-19149-2; 978-1-292-19150-8; 978-1-292-14512-9
COBISS.SI-ID: 75699971 - Zapis v katalogu ODKJG »
E-izdaja: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=5186321