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Digitalno poslovanje in internet

Digital business and internet

Obvezna literatura:

1. Enota obvezne literature


Avtor: Chaffey, Dave
Naslov: E-business and e-commerce management : strategy, implementation and practice »
Izdaja: 4th ed.
Založništvo: Harlow (Essex) : Pearson Education ; London : FT Financial Times ; New York [etc.] : Prentice Hall, 2010
ISBN: 978-0-273-71960-1; 0-273-71960-2; 978-1-323-13113-8
COBISS.SI-ID: 30603101 - Zapis v katalogu ODKJG »
E-izdaja: http://nukweb.nuk.uni-lj.si/login?url=https://resolver.vitalsource.com/9781323131138

2. Enota obvezne literature


Avtor: Osterwalder, Alexander; Pigneur, Yves
Naslov: Business model generation : a handbook for visionaries, game changers, and challengers »
Založništvo: Hoboken, NJ : J. Wiley, cop. 2010
ISBN: 978-0-470-87641-1; 978-1-118-65640-2
COBISS.SI-ID: 19630054 - Zapis v katalogu ODKJG »
E-izdaja: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=581476
Vsa obvezna literatura v katalogu ODKJG »

Dodatna literatura

1. Enota dodatne literature:


Avtor: Griffin, Michael P.
Naslov: How to write a business plan : a step-by-step guide to creating a plan that gets results »
Izdaja: 5th ed.
Založništvo: New York : American Management Association, cop. 2015
ISBN: 978-0-7612-1550-9; 0-7612-1550-6
COBISS.SI-ID: 75165699 - Zapis v katalogu ODKJG »
E-izdaja: http://nukweb.nuk.uni-lj.si/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e000xww&AN=1520878&lang=sl&site=ehost-live&scope=site

2. Enota dodatne literature:


Avtor: Kaufman, Ira; Horton, Chris
Naslov: Digital marketing : integrating strategy and tactics with values : a guidebook for executives, managers, and students »
Založništvo: New York ; London : Routledge, 2015
ISBN: 978-0-415-71674-1; 978-0-415-71675-8; 978-1-315-87945-1; 978-1-317-99975-1
COBISS.SI-ID: 2048476952 - Zapis v katalogu ODKJG »
E-izdaja: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=1818176

3. Enota dodatne literature:


Avtor: Kelley, Tom
Naslov: The art of innovation : lessons in creativity from IDEO, America's leading design firm »
Izdaja: Paperback ed.
Založništvo: London : Profile Books, 2016
ISBN: 978-1-78125-614-5; 978-1-78125-614-5; 978-1-84765-678-0
COBISS.SI-ID: 39041795 - Zapis v katalogu ODKJG »
E-izdaja: http://nukweb.nuk.uni-lj.si/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e000xww&AN=1403108&lang=sl&site=ehost-live&scope=site
Vsa dodatna literatura v katalogu ODKJG »