Mednarodni marketing

1. Enota obvezne literature

Avtor: Albaum, Gerald S.; Duerr, Edwin; Josiassen, Alexander
Naslov: International marketing and export management »
Izdaja: 8th ed.
Založništvo: Harlow [etc.] : Pearson, 2016
ISBN: 978-1-292-01695-5
COBISS.SI-ID: 28090627 - Zapis v katalogu ODKJG »
E-izdaja: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=5175080

2. Enota obvezne literature

Avtor: Hollensen, Svend
Naslov: Essentials of global marketing »
Izdaja: 2nd ed.
Založništvo: Harlow [etc.] : Pearson, 2012
ISBN: 978-0-273-75657-6
COBISS.SI-ID: 28025091 - Zapis v katalogu ODKJG »
E-izdaja: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=5173700