Integrirano tržno komuniciranje

1. Enota obvezne literature

Avtor: Fill, Chris; Turnbull, Sarah
Naslov: Marketing communications : touchpoints, sharing and disruption »
Izdaja: 8th ed.
Založništvo: Harlow [etc.] : Pearson, 2019
ISBN: 978-1-292-23497-7; 978-1-292-23501-1; 978-1-292-23500-4
COBISS.SI-ID: 22806531 - Zapis v katalogu ODKJG »
E-izdaja: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=5801463

2. Enota obvezne literature

Avtor: Fill, Chris; Turnbull, Sarah
Naslov: Marketing communications : discovery, creation and conversations »
Izdaja: 7th ed.
Založništvo: Harlow [etc.] : Pearson, 2016
ISBN: 978-1-292-09383-3; 978-1-292-09382-6
COBISS.SI-ID: 28089347 - Zapis v katalogu ODKJG »
E-izdaja: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=5175036

1. Enota dodatne literature:

Avtor: Pickton, David (ur.); Broderick, Amanda (ur.)
Naslov: Integrated marketing communications »
Izdaja: 2nd ed.
Založništvo: Harlow : Financial Times Prentice Hall, 2005
ISBN: 0-273-67645-8
COBISS.SI-ID: 23884125 - Zapis v katalogu ODKJG »