Practicum in marketing and public relations

Praktikum marketinga in odnosov z javnostmi

Obligatory literature

1. Unit of obligatory literature:


Author: Podnar, Klement
Title: Korporativno komuniciranje »
Publishing: Ljubljana : Fakulteta za družbene vede, 2011
ISBN: 978-961-235-422-0
COBISS.SI-ID: 254374400 - Record/s in the catalog ODKJG »

2. Unit of obligatory literature:


Author: Podnar, Klement; Golob, Urša; Jančič, Zlatko
Title: Temelji marketinškega načrta »
Publishing: Ljubljana : Fakulteta za družbene vede, 2007
ISBN: 978-961-235-300-1
COBISS.SI-ID: 235631360 - Record/s in the catalog ODKJG »
All obligatory literature in catalog ODKJG »

Additional literature

1. Unit of additional literature:


Author: Jančič, Zlatko (ur.); Žabkar, Vesna (ur.)
Title: Oglaševanje »
Edition: 1. natis
Publishing: Ljubljana : Fakulteta za družbene vede, Založba FDV, 2013
ISBN: 978-961-235-612-5
COBISS.SI-ID: 263926528 - Record/s in the catalog ODKJG »

2. Unit of additional literature:


Author: Sriramesh, Krishnamurthy (ur.); Verčič, Dejan (ur.)
Title: The global public relations handbook : theory, research, and practice »
Edition: Expanded and revised ed.
Publishing: New York ; London : Routledge, 2009
ISBN: 978-0-415-99513-9; 0-415-99513-2; 978-0-415-99514-6; 0-415-99514-0; 978-0-203-88937-4; 0-203-88937-1
COBISS.SI-ID: 27392605 - Record/s in the catalog ODKJG »
Notes: Dostop za FDV za tri hkratne uporabnike
E-edition: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=380866
All additional literature in catalog ODKJG »