Practicum in marketing and public relations

1. Unit of obligatory literature:

Author: Podnar, Klement
Title: Korporativno komuniciranje »
Publishing: Ljubljana : Fakulteta za družbene vede, 2011
ISBN: 978-961-235-422-0
COBISS.SI-ID: 254374400 - Record/s in the catalog ODKJG »
E-edition: https://zebra.fdv.uni-lj.si

2. Unit of obligatory literature:

Author: Podnar, Klement; Golob, Urša; Jančič, Zlatko
Title: Temelji marketinškega načrta »
Publishing: Ljubljana : Fakulteta za družbene vede, 2007
ISBN: 978-961-235-300-1
COBISS.SI-ID: 235631360 - Record/s in the catalog ODKJG »

1. Unit of additional literature:

Author: Jančič, Zlatko (ur.); Žabkar, Vesna (ur.)
Title: Oglaševanje »
Edition: 1. natis
Publishing: Ljubljana : Fakulteta za družbene vede, Založba FDV, 2013
ISBN: 978-961-235-612-5
COBISS.SI-ID: 263926528 - Record/s in the catalog ODKJG »

2. Unit of additional literature:

Author: Sriramesh, Krishnamurthy (ur.); Verčič, Dejan (ur.)
Title: The global public relations handbook : theory, research, and practice »
Edition: 3rd ed.
Publishing: New York ; Abingdon : Routledge, 2020
ISBN: 978-0-415-99513-9; 978-0-415-99514-6; 978-0-203-88937-4; 978-1-138-04314-5; 978-1-315-17329-0
COBISS.SI-ID: 32574979 - Record/s in the catalog ODKJG »
E-edition: http://nukweb.nuk.uni-lj.si/login?url=https://www.taylorfrancis.com/books/9781315173290