Strategic brand management

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Obligatory literature

1. Unit of obligatory literature:


Author: Keller, Kevin Lane
Title: Strategic brand management : building, measuring and managing brand equity »
Edition: 5th ed., global ed.
Publishing: Harlow, England [etc.] : Pearson, cop. 2020
ISBN: 978-1-292-31496-9; 1-292-31496-6; 978-1-292-31499-0; 1-292-31499-0
COBISS.SI-ID: 27924739 - Record/s in the catalog ODKJG »
Notes: Dostop za FDV za enega uporabnika
E-edition: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=5801053

2. Unit of obligatory literature:


Author: Keller, Kevin Lane; Apéria, Tony; Georgson, Mats
Title: Strategic brand management : a European perspective »
Edition: 2nd ed.
Publishing: Harlow [etc.] : Pearson, 2012
ISBN: 978-0-273-73788-9
COBISS.SI-ID: 28033795 - Record/s in the catalog ODKJG »
Notes: Dostop za FDV za enega uporabnika
E-edition: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=5173963
All obligatory literature in catalog ODKJG »

Additional literature

1. Unit of additional literature:


Author: Franzen, Giep; Bouwman, Margot
Title: The mental world of brands : mind, memory, and brand success »
Publishing: Henley-on-Thames : World Advertising Research Centre, 2001
ISBN: 1-84116-081-4
COBISS.SI-ID: 28693853 - Record/s in the catalog ODKJG »

2. Unit of additional literature:


Author: Heding, Tilde; Knudtzen, Charlotte F.; Bjerre, Mogens
Title: Brand management : research, theory and practice »
Publishing: London ; New York : Routledge, 2009
ISBN: 978-0-415-44326-5; 0-415-44326-1; 978-0-415-44327-2; 0-415-44327-X; 978-0-203-99617-1; 0-203-99617-8
COBISS.SI-ID: 28694109 - Record/s in the catalog ODKJG »

3. Unit of additional literature:


Author: Riezebos, H. J.; Kist, Bas; Kootstra, Gert
Title: Brand management : a theoretical and practical approach »
Edition: English language ed.
Publishing: Harlow [etc.] : Financial Times Prentice Hall, 2008, cop. 2003
ISBN: 0-273-65505-1; 978-0-273-65505-3
COBISS.SI-ID: 29870941 - Record/s in the catalog ODKJG »
All additional literature in catalog ODKJG »