Strategic Marketing

Strateški marketing

Obligatory literature

1. Unit of obligatory literature:


Author: Jančič, Zlatko
Title: Marketing : strategija menjave »
Publishing: Ljubljana : Gospodarski vestnik : Studio Marketing, 1990
ISBN: 86-7061-011-6
COBISS.SI-ID: 21548032 - Record/s in the catalog ODKJG »

2. Unit of obligatory literature:


Author: Johnson, Gerry; Whittington, Richard; Scholes, Kevan; Angwin, Duncan; Regnér, Patrick
Title: Exploring strategy : text & cases »
Edition: 11th ed.
Publishing: Harlow [etc.] : Pearson, 2017
ISBN: 978-1-292-14517-4; 978-1-292-19149-2; 978-1-292-19150-8; 978-1-292-14512-9; 978-1-292-14513-6
COBISS.SI-ID: 27904259 - Record/s in the catalog ODKJG »
Notes: Dostop za FDV za enega uporabnika
E-edition: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=5186321
All obligatory literature in catalog ODKJG »

Additional literature

1. Unit of additional literature:


Author: Aaker, David A.
Title: Strategic market management »
Edition: 10th ed.
Publishing: Hoboken (NJ) : Wiley, cop. 2014
ISBN: 978-1-118-58286-2
COBISS.SI-ID: 32856925 - Record/s in the catalog ODKJG »

2. Unit of additional literature:


Author: Wilson, Richard M. S.; Gilligan, Colin
Title: Strategic marketing management : planning, implementation and control »
Edition: 3rd ed., reprinted
Publishing: Amsterdam [etc.] : Elsevier, 2011, cop. 2005
ISBN: 978-0-7506-5938-3
COBISS.SI-ID: 30651485 - Record/s in the catalog ODKJG »
Notes: Dostop za FDV za tri hkratne uporabnike. Dostop tudi v Zebri
E-edition: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=232114
All additional literature in catalog ODKJG »