Microeconomics for Marketing

1. Unit of obligatory literature:

Author: Andreosso, Bernadette; Jacobson, David
Title: Industrial economics and organization : a european perspective »
Edition: 2nd ed.
Publishing: London [etc.] : McGraw-Hill, 2005
ISBN: 0-07-710422-6
COBISS.SI-ID: 24593757 - Record/s in the catalog ODKJG »

2. Unit of obligatory literature:

Author: Earl, Peter E.
Title: Microeconomics for business and marketing : lectures, cases and worked essays »
Publishing: Cheltenham ; Northampton : E. Elgar, 2008, cop. 1995
ISBN: 978-1-85278-862-9; 978-1-85278-861-2
COBISS.SI-ID: 28694365 - Record/s in the catalog ODKJG »

1. Unit of additional literature:

Notes: Članki

2. Unit of additional literature:

Notes: Spletni viri