MCPR (Marketing Communications and Public Relations) Research

1. Unit of obligatory literature:

Author: Churchill, Gilbert A.; Iacobucci, Dawn
Title: Marketing research : methodological foundations »
Edition: 9th ed., international student ed.
Publishing: Mason : Thomson/South-Western, 2008, cop. 2005
ISBN: 0-324-23693-X
COBISS.SI-ID: 29812061 - Record/s in the catalog ODKJG »

1. Unit of additional literature:

Author: Kropivnik, Samo; Kogovšek, Tina; Gnidovec, Meta
Title: Analize podatkov z SPSS-om 12.0 : predavanja in vaje »
Publishing: Ljubljana : Fakulteta za družbene vede, 2006
ISBN: 961-235-245-3; 978-961-235-245-5
COBISS.SI-ID: 229089536 - Record/s in the catalog ODKJG »
Notes: Dostop v Zebri

2. Unit of additional literature:

Author: Neuman, William Lawrence
Title: Social research methods : qualitative and quantitative approaches »
Edition: 6th ed., Pearson international ed.
Publishing: Boston [etc.] : Pearson, cop. 2011
ISBN: 0-205-46531-5; 978-0-205-46531-6
COBISS.SI-ID: 29614173 - Record/s in the catalog ODKJG »

3. Unit of additional literature:

Author: Proctor, Tony
Title: Essentials of marketing research »
Edition: 4th ed.
Publishing: Harlow ; New York : Financial Times/Prentice Hall, 2005
ISBN: 0-273-69494-4; 978-0-273-69494-6
COBISS.SI-ID: 30530653 - Record/s in the catalog ODKJG »